Best SellerMidnight River
$36.00
$4520% off
Shampoo, conditioner, and pomade — the complete hair ritual.
Choose Your Scent
Brotherhood Tip & Routine
Ideal replenishment cycle: 90 days.
Complete Your Routine
Add Gold Standard Hair Pomade
Grooming Library
Gold Standard Hair Essentials Kit — Complete Guide
The Hair Essentials Kit is the full men's hair ritual in one bundle — cleanse, condition, style — in a single matched signature scent.
The daily ritual, boxed
Shampoo 2–3× per week, condition every wash, style with pomade. All three in one scent, at a discount versus buying à la carte.
Match the scent to your beard products
If you also run Complete Beard Kit, pick the same scent — the entire ritual reads as one intentional signature instead of layered perfume.
Why not just buy pomade?
Pomade sits on top of whatever's underneath. Skipping shampoo and conditioner is why some styles look flat by noon — the base was wrong.
Subscribe for the biggest savings
Kit subscription adds another 15% off. Refills on your cadence.
Frequently Asked Questions
How long does the kit last?
6–8 weeks at daily use on short-to-medium hair.
Is the pomade suitable for all hair types?
Water-based medium hold works for straight, wavy, and curly hair. Fine hair should use less; thick hair can build up gradually.
Can I subscribe?
Yes — additional 15% off and refill on your cadence.
Build Your Ritual
Top RatedNorthern Lights
$12.00
$1520% off
Deep-cleans hair while restoring strength and shine.
Choose Your Scent
Brotherhood Tip & Routine
Massage into the scalp for one minute before rinsing.
Complete Your Routine
Add Gold Standard Conditioner
Customer FavoriteTimberline
$12.00
$1520% off
Hydrates and smooths for healthier-looking hair.
Choose Your Scent
Brotherhood Tip & Routine
Leave in for two minutes before rinsing.
Complete Your Routine
Add Gold Standard Shampoo
Most GiftedMidnight River
$12.00
$1520% off
Flexible all-day hold with a natural finish.
Choose Your Scent
Brotherhood Tip & Routine
Start with a dime-sized amount.
Complete Your Routine
Add Gold Standard Mustache Wax
