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The Collection

Shop the Gold Standard Collection

Premium grooming essentials crafted for men who expect more from their daily ritual — beard care, hair care, skin care, cologne, bundles, and gift sets.

The Grizzly Compass

Find your true north

FRESH MOUNTAINCAMPFIRE • LEATHERWOODLANDCITRUSTIMBERLINEMIDNIGHT RIVERCAMPFIRENORTHERN LIGHTSBLACK RIDGEFind My Scent
How to use the compass

Hover or tap any scent dot to change the preview, or press Find My Scent to take the quick quiz.

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Gold Standard Beard Oil — Bare
Best SellerBare
Scent Profile
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Ingredients
Organic Argan · Organic Jojoba · Organic Vitamin E · Organic Sweet Almond · Organic Apricot Kernel · Organic Avocado · Organic Pumpkin Seed · Organic Hempseed · Organic Grapeseed
Choose Your Scent
Brotherhood Tip & Routine
Apply immediately after showering for maximum absorption.
Complete Your Routine
Add Gold Standard Beard Balm
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Gold Standard Beard Balm — Bare
Customer FavoriteBare
Scent Profile
Bare
Ingredients
Organic Argan · Organic Jojoba · Organic Vitamin E · Organic Sweet Almond · Organic Apricot Kernel · Organic Avocado · Organic Pumpkin Seed · Organic Hempseed · Organic Grapeseed
Choose Your Scent
Brotherhood Tip & Routine
Warm between your palms before styling.
Complete Your Routine
Add Gold Standard Beard Butter
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Gold Standard Itch Relief Beard Cream — Bare
Premium FormulaBare
Scent Profile
Bare
Ingredients
Organic Argan · Organic Jojoba · Organic Vitamin E · Organic Sweet Almond · Organic Apricot Kernel · Organic Avocado · Organic Pumpkin Seed · Organic Hempseed · Organic Grapeseed
Choose Your Scent
Brotherhood Tip & Routine
Apply under the beard directly to itchy skin.
Complete Your Routine
Add Gold Standard Beard Oil
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Gold Standard Beard Butter — Bare
Brotherhood ChoiceBare
Scent Profile
Bare
Ingredients
Organic Argan · Organic Jojoba · Organic Vitamin E · Organic Sweet Almond · Organic Apricot Kernel · Organic Avocado · Organic Pumpkin Seed · Organic Hempseed · Organic Grapeseed
Choose Your Scent
Brotherhood Tip & Routine
Use before bed for overnight conditioning.
Complete Your Routine
Add Gold Standard Beard Oil
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Gold Standard Mustache Wax — Bare
Limited BatchBare
Scent Profile
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Ingredients
Organic Pure White Beeswax · Organic Shea Butter · Organic Argan · Organic Jojoba · Organic Vitamin E · Organic Sweet Almond · Organic Apricot Kernel · Organic Avocado · Organic Pumpkin Seed · Organic Hempseed · Organic Grapeseed
Choose Your Scent
Brotherhood Tip & Routine
Warm between your fingers before shaping.
Complete Your Routine
Add Gold Standard Beard Balm
View Product Details →
Gold Standard Shower Collection — Bare
Customer FavoriteBare
Scent Profile
Bare
Ingredients
Body wash, soap bar, and deodorant for a complete shower ritual.
Choose Your Scent
Brotherhood Tip & Routine
Use all three in the same scent for maximum longevity.
Complete Your Routine
Add Gold Standard Hand & Body Lotion
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