
Deep-cleans hair while restoring strength and shine.
Brotherhood Tip & Routine


Healthy men's hair is a system: the right wash cadence, a conditioner that actually hydrates, and one styling product matched to your hair type. Here is the full ritual.
Fine hair goes flat under heavy product — use pomade sparingly. Medium hair is the sweet spot and handles most styling waxes. Thick or curly hair needs weight and moisture — always condition, always style damp.
Daily shampoo strips sebum and leaves the scalp dry and itchy. Gold Standard Shampoo is a clarifying-but-gentle daily-safe formula, but three washes per week is the cadence most men actually need. Rinse for longer than you think.
Even short hair benefits from Gold Standard Conditioner. It flattens the cuticle, cuts frizz, and makes styling product go on evenly. Leave in for 60 seconds before rinsing.
Pomade for shine and reworkable hold, clay for matte texture, cream for a natural finish. Grizzly Hair Pomade is medium hold + satin finish — the safest 'one product' choice for most hair types.
Once a week, sleep on a dry pillow with conditioner left in for 5 minutes before rinsing. That single habit outperforms most $40 hair masks.
Hot water feels great and strips everything. It opens the cuticle, flashes off the scalp's natural oil, and leaves hair rough enough that styling product has to work twice as hard. Wash warm, then finish with ten seconds of cool water to close the cuticle back down — that single habit adds visible shine within two weeks and costs nothing. If your shower runs hard water, the cool rinse matters even more, because mineral film bonds tighter to an open cuticle.
Rubbing wet hair with a bath towel is the most common self-inflicted damage in men's hair care. Wet hair is at its weakest, and rough terry cloth breaks it at the shaft — which is why some men have perpetual frizz no product fixes. Instead, press and squeeze the water out with the towel, or use an old cotton t-shirt. Apply pomade to damp, not dripping, hair; product emulsifies better and hold lasts roughly twice as long.
The best hair ritual is the one your barber built the cut around. Tell your barber how often you actually wash and style — not how often you plan to. A cut that needs daily blow-drying is a bad cut for a man who styles twice a week. Fades and crops forgive a 3× weekly wash cadence; longer styles need the conditioner step every single wash or the ends go wiry by month two.
Shampoo + Conditioner + Hair Pomade bundled in one signature scent. It is the full ritual above at a lower price than buying the three separately, and it ships as one box.
Thinning hair needs a lighter hand with product overall — heavy pomade or wax on fine, sparse hair emphasizes gaps rather than hiding them, since weight collapses volume exactly where you need lift. A lightweight, matte-finish product used sparingly, applied to roots rather than lengths, gives more apparent density than a heavier product spread evenly. Washing frequency also matters more for thinning hair, since product buildup on a smaller surface area of hair is more visible and can make thinning look worse by weighing down what's left. Clarifying with a proper shampoo pass once a week, on top of a normal cadence, keeps buildup from compounding the appearance of thinning.
A flaky or itchy scalp is a skin issue, not a styling issue, and heavier styling products can actually make it worse by trapping oil and dead skin against the scalp surface. If flaking persists despite a reasonable wash cadence, the fix is usually a targeted scalp treatment applied before styling product, not a change in pomade or clay. Brushing the scalp gently with a natural-bristle brush, separate from styling, helps distribute natural oils and lift dead skin before it becomes visible flaking. This is a scalp health habit rather than a styling step, and it's worth doing on non-wash days when you're not applying product anyway.
Chlorine strips hair color and moisture the same way it affects a beard, and hair — especially color-treated or chemically processed hair — shows the damage faster because scalp hair is generally finer than beard hair. A rinse immediately after swimming, before the chlorine fully dries in, prevents most of the long-term dulling that regular pool use causes. Sweat from a workout, left to dry in hair without a rinse, can leave a slight residue that makes styling product apply unevenly the next time you try. A quick water-only rinse after a workout, even without full shampooing, keeps the hair in better condition for the next styling session than skipping it entirely.
Yes. Even at short lengths conditioner keeps the scalp balanced, reduces flakes, and helps styling products lay down evenly. Skipping it is why hair looks dry even when it is clean.
A sulfate-free clarifying shampoo used 2–3× a week, plus a conditioner every wash. Gold Standard Shampoo is formulated for that exact cadence.
Pomade = shine, reworkable, medium/high hold. Clay = matte, textured, medium hold. Cream = natural finish, light hold. If you only buy one, pomade covers the most styles.
Start with a dime-sized scoop, emulsify fully between palms, apply to damp hair. Add more only if the style falls.
Usually one of two things: conditioner applied to the scalp instead of the lengths, or product buildup that a single shampoo pass didn't remove. Keep conditioner below the crown line, and shampoo twice every third wash if you style daily.
Beard oil on head hair works in a pinch — it is the same keratin — but beard balm is too heavy for most head hair and will read as grease. Keep the beard products on the beard and use pomade up top.
Yes. Heavy pomade or wax collapses volume and emphasizes gaps in thinning hair. A lightweight, matte product applied sparingly at the roots gives more apparent density than a heavier product spread evenly through the lengths.
Usually not directly, though heavier products can trap oil and dead skin and make it worse. Persistent flaking is a scalp health issue best addressed with a targeted treatment before styling, not a change in pomade or clay.
Yes. A quick rinse right after swimming prevents chlorine from drying into the hair and causing long-term dulling, especially on color-treated hair. The same applies after a sweaty workout — a water rinse keeps hair in better shape for the next styling session.

Deep-cleans hair while restoring strength and shine.


Hydrates and smooths for healthier-looking hair.


Flexible all-day hold with a natural finish.


Shampoo, conditioner, and pomade — the complete hair ritual.


A formulator's side-by-side of what actually makes a beard oil the 'best' — plus how our five Gold Standard scents compare on skin type, ingredients, and vibe.

Genetics set the ceiling, but ritual, nutrition, and the right products decide how close you get to it.

The single highest-leverage product in any beard ritual, demystified by formulators.


Be the first to hear about new releases, exclusive offers, grooming tips, and members-only promotions.
No spam. Unsubscribe anytime.