Best ValueNorthern Lights
$60.00
$7520% off
Shampoo, conditioner, body wash, deodorant, and lotion.
Choose Your Scent
Brotherhood Tip & Routine
The ideal upgrade for the drugstore graduate.
Complete Your Routine
Add Gold Standard Shower Collection
Grooming Library
Gold Standard Fresh Start Kit — Complete Guide
The Fresh Start Kit is the complete head-to-toe refresh — five products across hair, body, and skin in one signature scent, at 27% off.
What's inside
Gold Standard Shampoo, Gold Standard Conditioner, Gold Standard Body Wash, Gold Standard Deodorant, and Hand & Body Lotion.
How to use — one full shower ritual
Shampoo and condition hair. Lather body with Gold Standard Body Wash. Rinse. Towel dry. Apply deodorant to dry underarms. Finish with lotion on hands, forearms, shins.
The scent story
Five products in one signature scent is the highest-leverage scent-layering move. Reads intentional, not overwhelming.
Beard? Add the Complete Beard Kit
Fresh Start covers hair and body. For beard, add the Complete Beard Kit in the same scent for the full head-to-toe experience.
Frequently Asked Questions
How long does the kit last?
5–7 weeks at daily use across all five products.
Best scent for this kit?
Midnight River (aquatic) is the cleanest daily choice. Timberline for outdoors. Campfire for cold-weather warmth.
Subscribe?
Yes — additional 15% off with subscription.
Build Your Ritual
Top RatedNorthern Lights
$12.00
$1520% off
Deep-cleans hair while restoring strength and shine.
Choose Your Scent
Brotherhood Tip & Routine
Massage into the scalp for one minute before rinsing.
Complete Your Routine
Add Gold Standard Conditioner
Gold Standard FormulaBlack Ridge
$12.00
$1520% off
Refreshing daily cleanse that leaves skin hydrated.
Choose Your Scent
Brotherhood Tip & Routine
Layer with matching deodorant for a complete scent profile.
Complete Your Routine
Add Gold Standard Deodorant
New ArrivalCampfire
$12.00
$1520% off
Long-lasting odor protection with a clean finish.
Choose Your Scent
Brotherhood Tip & Routine
Apply immediately after showering.
Complete Your Routine
Add Gold Standard Body Wash
