
Ingredients
Flexible all-day hold with a natural finish.
Brotherhood Tip & Routine


Pomade is the safest 'one product' choice for most hair types. Medium hold, satin finish, water-based — meaning it goes on smoothly and washes out clean.
Old-school petroleum pomades need multiple washes to remove. Water-based pomade rinses out in one wash, restyles with damp fingers, and doesn't buildup on the scalp.
Dime-sized scoop, emulsify fully between palms, apply to damp hair for maximum hold or dry hair for control. Comb to shape.
Start small — pomade is easier to add than to remove. A dime for short hair, up to a nickel for medium. Add more only if the style falls.
Dampen fingertips, run through hair to reactivate. That's the water-based advantage — style holds all day, resets in seconds.
Pomade = shine, medium hold, restylable. Clay = matte, textured. Cream = natural, light hold. If you only buy one, pomade covers the most styles.
No — water-based formulas don't flake the way old wax pomades do.
Yes — apply to damp hair for definition without crunch.

Flexible all-day hold with a natural finish.


Deep-cleans hair while restoring strength and shine.


Hydrates and smooths for healthier-looking hair.


Shampoo, conditioner, and pomade — the complete hair ritual.


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