How to Apply Beard Balm

Balm has three jobs: seal in moisture, shield against wind and cold, and provide light shape. It doesn't replace oil — it layers on top.

1. 1

   Scrape, don't scoop

   Use your thumbnail to peel a thin layer off the tin. Less than you think — a dime for average beards, a nickel for longer.

2. 2

   Emulsify in your palms

   Rub palms together for 10 seconds until the balm goes clear and thin. If it's still white and pasty, keep going.

3. 3

   Root to tip, both sides

   Press palms into the beard from underneath first, then rake outward through the hair. Both sides of the face, then chin, then mustache.

4. 4

   Shape with a brush or comb

   Comb sets the direction; a boar-bristle brush polishes and distributes. Do the mustache last with a small mustache comb.